SnugBug is a UK-based independent clothing and accessories brand built around the character-driven world of the SnugBug - a mischievous alien creature that takes form in sculptural bags, keyrings, and lighter holders.

Our clothing blends streetwear with irony, nostalgia, and cultural references, designed for people who want to stand out. Every design expands the SnugBug universe - for the attention whores, the divas, and anyone who doesn’t take getting dressed too seriously.